How Online Sportsbooks are Benefiting from Smartphone Applications

The concept of online betting is certainly nothing new. It has been possible to place wagers within the virtual community since the dawn of the Internet and this pastime is just as popular in our modern world. However, it is also important to realise that the technology behind these services has come a long way in recent years. This is arguably one of the reasons why a growing number of Indians are choosing to access such platforms in order to earn a bit of extra money on occasion.

Smartphone applications are beginning to transform the ways in which customers access such portals and it should therefore come as no surprise that there are literally hundreds of bespoke apps to choose from. What are the main advantages associated with this paradigm shift from a business point of view and whet can players expect if they are new to sports betting in general?The Overriding Concept of Streamlined AccessibilityTens of thousands of applications are created each and every month. There are a handful of reasons behind this observation:

  • Applications are rather cheap to develop.
  • They can be made for all major smartphone operating systems.
  • They can be offered at highly discounted prices.
Above all, the modern smartphone app allows companies and developers to tap into an entire new (and mobile market). This is excellent when referring to their return on investment (ROI) and furthermore, those who are satisfied with the way a certain application functions are more likely to recommend it to their friends.

In other words, a well-designed app can virtually sell itself over time. It is therefore perfectly logical to assume that this trend will only increase in the coming years.The Role of CustomisationWe also need to look at this revolution from an end-user point of view. While there is no doubt that well-respected portals such as comeon betting are already extremely popular, the ability to access these websites with a single click while out and about is extremely convenient.Another important point to highlight involves the fact that many applications are beginning to exhibit "smart" behaviours. For example, they can base recommendations off of past player habits.

They can be customised in order to display only the most relevant results. In terms of a sportsbook, these could include recent scores, the standing of specific team or reminders of when a certain competition is about to begin. Not only do these amenities provide a truly personal touch, but they may even be able to increase the chances that a user can walk away with a tidy sum of money.Now that other technology such as artificial intelligence and augmented reality (AR) are beginning to enter into mainstream use, we should expect even more surprises as applications continue to advance. Not only is this great news for anyone who is a fan of the sportsbook industry, but nearly every major online sector should be transformed by these diminutive software marvels.

Jordyn Pelletier
Jordyn Pelletier

Lifelong coffee geek. Tv lover. Evil internetaholic. Passionate bacon geek. Hipster-friendly internet trailblazer.

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